When Abdou Cisse approached Undeniable to conceptualise a film premiere that would generate real buzz, we saw the perfect opportunity to take storytelling further and take the audience beyond the screen. 

We reimagined the traditional premiere as a sensory experience, transforming Curzon Cinema into a stage for surprise and emotion. 

A live choir performed in sync with the film’s key moments, while personalised voice notes playfully calling out guests by name broke the fourth wall before the movie even began.