NIKE
WE RUN WITH IT
Nike approached Undeniable with a mission to get Peckham running. Data showed the area lacked a strong running community, so we saw more than a physical challenge; we saw a cultural one. We turned the 400K goal into an experience that brought the neighbourhood to life.
From curating a pre- and post-run celebration with DJs and live performances to creating a cinematic content series following Nike Running Coach Manny, Undeniable transformed a brand initiative into a story of movement, belonging, and pride.
It wasn’t just about running; it was about showing what happens when culture sets the pace.